Customer Insight & Analytics
Gain true customer insight by utilising Experian’s data, marketing and credit services to apply a wide array of tools and techniques and create off-the-shelf and bespoke solutions that will deliver you with a measurable ROI. All supported by our expert consultants, statisticians and business analysts.
Customer Insight - Products and Services
Consumer Indebtedness Index
The CII identifies individuals that are currently showing no obvious sign of repayment difficulty, but have a high probability of doing so in the future.
Delphi for New Busines is a suite of score cards to assess the credit risk of new customers.
e-consumerview is a web based solution to access Experian databases to help make profitable underwriting decisions.
Access property valuations instantly to make decisions about credit applications where property is involved.
Consumer credit data from Experian helps you mitigate the risk of targeting high credit risk consumers in your marketing activity.
Experian's profiling and segmentation data will enhance your depth of insight into your customers and it will allow you to make more informed decisions to drive enhanced marketing performance.
Suppression and Validation
Detailed and accurate suppression data to avoid the customer, legal, financial and brand implications of mailing deceased and goneaway contacts.
Club Canvasse is the UK’s leading home shopping data co-operative consisting of over 14 million consumer records. Membership gives you the insight required to drive customer retention, reactivation and to identify new home shopping customers.
E-append from Experian provides a single source of e-mail data, enabling you to add e-mail addresses to your existing customer data.
Accurate and up to date mortality verification data and age verification data. Ensure compliance with legal regulations, protect your brand and save money.
Tele-append from EIM provide telephone and/or telemarketing data enhancement and validation processing utilising a combination of powerful data.
Experian Intact utilises industry leading suppression files for database cleansing, as well as providing data enhancement services – including age, marital status, income and a host of geo-demographic information.
Experian Link is an intuitive software solution that provides the foundation from which organisations can build a consolidated Single Customer View.
Insurance Renewal Appending
Experian’s insurance renewal appending service provides access to a robust database of 20m renewal dates that can be appended to customer or prospect data.
Mosaic UK 2009
Mosaic UK 2009 gives you a deep understanding of your customers: who, what, where, when, how and why.
Mosaic Automotive provides a comprehensive view of the owners of private, company-owned and commercial vehicles.
Mosaic Grocery analyses grocery shopping behaviour and attitudes in relation to consumer demographics.
Mosaic Daytime allows you to profile potential customers based on working day catchment areas and to understand levels of demand.
Mosaic Economics brings together Experian’s expertise in economic forecasting and demographic segmentation to examine the relationship between economic developments and the behaviour of customers.
Experian’s Mosaic Origins can be used to profile areas and communities by name origin, ethnicity and language.
Mosaic Global is a single, consistent classification that provides insight into the demographics, lifestyles and behaviours of 880 million people from the world's major economies, including North America, Europe and Asia Pacific.
Mosaic Northern Ireland
This product can help you understand more about Northern Ireland consumers, supporting successful marketing solutions that are tailored to the needs of the Northern Ireland marketplace.
Mosaic Scotland identifies the characteristics that make living in Scotland different from the rest of the UK, such as levels of owner occupation and patterns of rurality.
Financial Strategy Segments
Financial Strategy Segments gives you a clear picture of your customers and prospects – their behaviours, preferences and aspirations.
One of the foundations to understanding customers, prospects and local markets is the 2001 Census. Covering all households it provides a unique insight into socio-demographic composition of the United Kingdom.
Experian’s ConsumerView database of more than 40 million contacts provides a single, definitive and consistent view of the UK adult population and helps you to target, segment and enrich your view of UK consumers.
Experian’s TrueTouch classification is designed to help you meet the challenges of communicating effectively with consumers in today’s multi-channel world.
Fashion Segments ensures that you understand your customers and prospects and helps you recruit new customers through targeted, personal communications
Clientele helps pub operators to develop the right concepts for different locations by providing an understanding of the behaviour of the local drinking population.
Experian’s GreenAware is the UK’s first comprehensive carbon footprint measure for every household and postcode in the UK.
The one stop shop for organisations requiring a quick, clear and actionable source of on-line demographic data.
Hitwise’s unparalleled range of internet usage data is designed to help marketers better plan, implement and report on a range of marketing programs, from online branding and search marketing, to content strategies and online partnerships.