Plan retail networks and sales territories, allocate media expenditure, set sales targets and allocate resources with insight and confidence.
Retail and Local Market Planning - Products and Services
You can improve the performance of your network, as well as staff/customer interaction, by measuring footfall throughout your network and linking this information to your sales data to measure sales conversion rates.
Experian data gives you up-to-date information on customers, businesses and local markets, helping you to make better, more informed decisions.
Experian’s three customer / local analysis and visualisation tools cater for the differing needs of our clients and are grouped together in the Micromarketer Suite. These tools allow you to analyse the characteristics of customers and visualise them on your PC or online.