Behavioural classifications
Experian’s behavioural classificatons capture the lifestyle and purchasing habits of individuals, rather than households or neighbourhoods. This is particularly valuable if you want to develop personalised, one-to-one communications.
Financial Strategy Segments
Optimise customer relationships with this comprehensive portrait of individual and household financial behaviour.
TrueTouch
Understand which channels and media your customers and prospects prefer, and their behavioural motivations and decision-making styles.
Fashion Segments
Classifies the UK population based on buying behaviour and gives fashion retailers an understanding of individual customer types and the market as a whole.
Clientele
Drinks retailers and manufacturers can understand the behaviour patterns of pub and club visitors, supporting business and marketing decisions.
GreenAware
The first detailed measure of carbon footprint and eco-attitudes for every household and postcode in the UK.
Mosaic Automotive
A comprehensive view of the owners of private, company-owned and commercial vehicles.
Mosaic Grocery
Classifies all Great Britain neighbourhoods based on shopping behaviour, attitudes to shopping and demographics.