Information Retrieval - iMarketer

iMarketer speeds up the time taken to retrieve data and analyse information, from hours to minutes. Created using Alterian's CBAT software technology, iMarketer responds instantly to sophisticated queries, analysing ‘any data variable by any data variable’ across customers, accounts, financials, products/stock, transactions and outlets.

If you would like to learn more about Experian's information retrieval and analysis services, contact us today »

You can explore vast amounts of data without having to rely on samples or IT-resource intensive information retrieval and preparation, and get a complete view of your transactional web data. This supports your decision making and helps you to develop interactive strategies for successful customer relationship management (CRM).

Use iMarketer to:

• Retrieve data informtaion from your computer system intelligently and efficiently
• Segment customers by product and service line
• Identify profitable and non-profitable customers
• Understand the unique characteristics of customer loyalty
• Evaluate response to relevant marketing campaigns
• Identify who your customers are and how they vary from store to store and product to product
• Identify how much first-time customers spend and what they buy
• Evaluate how purchases vary over time
• Identify item, basket and event-purchasing patterns from web information retrieved

• Designed for the business user, iMarketer features a range of data analysis and information reporting functions including cross-tabulation, frequency, performance and predictive analysis, supported by dynamic classification algorithms and selection tools.
• iMarketer information retrieval system complements existing or proposed data warehouse solutions and traditional data mining systems, allowing easy installation and deployment.
• You have access to Experian's consumer and business demographics and segmentations, economic forecasts, distributed local area data and geographical catchments support.