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Mosaic Northern Ireland
Mosaic Northern Ireland classifies all consumers in Northern Ireland into 36 types aggregated into nine groups and is unique in being the only household address and postcode classification for Northern Ireland.
What can it do for me?
This product can help you understand more about Northern Ireland consumers, supporting successful marketing solutions that are tailored to the needs of the Northern Ireland marketplace.
A few key facts
- Mosaic Northern Ireland is available at postcode and household level. It is identical regardless of which level is used, ensuring continuity and making it easy to implement.
- The classification is validated by a comprehensive programme of fieldwork and observational research covering all of Northern Ireland’s postal areas.
