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Market trends and economic conditions
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How to develop your business: what stores to extend, which countries to target with a new product, where to locate. How is the economy going to perform in your sector, what are the macro-economic trends and how can you perform best to exploit
these trends? Experian has experts and consultants to help answer these questions.
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Reaching new customers
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Who are your best prospects and what is the best mechanism for reaching them? What are their purchasing preferences and buying behaviour patterns? How certainly can they pay for what they purchase? How can you reduce the cost of a marketing
campaign and maximise on the investment? Products, database hosting services and powerful information sources can be combined to help you make the best marketing decisions.
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Application Processing
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How can I manage the workflow issues around customers applying for our services? Which applications should I accept or reject? What data should we use to ensure an applicant is who they say they are? How can we reduce the time taken to process our
customers' applications?
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Decisions based on customer behaviour
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When to extend an overdraft facility, what package of mortgage information to promote. How likely is your customer to go to another service provider? Should I chase this payment or simply send a reminder? Experian was the pioneer of behavioural
scoring and still leads the field in this area.
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Better customer service
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What new product is most likely to engage your customer? What benefit will keep them loyal to your brand? What service level do they expect and how can you ensure the information you hold is always the most up-to-date? Everyone expects to be
treated as an individual and Experian's data integration services and CRM solutions ensure you maximise the relationship and retain your customers.
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Managing risk
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Which applications to accept and which companies to trade with. Which car to finance or insure? What risk is involved in insuring this house? Is this customer making two concurrent claims? If my customer uses this product will they be
over-indebted? Is my marketing activity targeted towards profitable business prospects, or attracting a potential risk to my business? Predicting and managing risk is a vital aspect of keeping a business healthy. Experian has products and services
applicable across multiple sectors, specialising in Financial Services, Insurance, Automotive and Telecomms.
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Reducing fraud
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Is this person who they say they are? Should I enter into a transaction with them over the Internet? Is this car what it appears to be? Is this potential tenant reliable? Is this application fraudulent? Is this CV accurate? As identity theft hits
the headlines and fraud becomes a costly issue, many businesses seek to protect themselves using Experian's innovative products.
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Customer account processing
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How can I deliver a range of credit services over one platform? Can I ensure I have one consistent view of my customers? How can I deliver strong consistent customer service and minimise risk without spending time training a team? Experian manages
a growing portfolio of accounts for some of Europe's leading bankcard and retail credit providers, allowing them to focus on their core business objectives.
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Managing customer contacts
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How can I trial the use of a new service without taking on additional capacity? What is the cost of maintaining leading edge call-centre technology? How can I ensure our outsourced service dovetails with our own deliverables? Experian has built a
reputation as a flexible, experienced outsourcing partner and is leading the way with its call-centre technology.
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