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Optimising each decision for each customer
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Today’s market place is constantly changing.
Organisations contend with pressure on growth and margins, increased regulation and intense competition – all while trying to exceed the expectations of an increasingly demanding customer.
Experian’s optimisation solutions calculate the impact of every single possible decision on every single customer, and select the best combination of actions. This typically leads to uplifts in performance of 10-100% against even very sophisticated techniques.
Experian’s optimisation solutions improve the performance of business strategies across the customer lifecycle – from acquisition, to customer management and marketing, through to collections.
Here is an overview of the services we provide:
Execute, optimise, manage, plan and easily deliver campaigns using multiple channels, or through one channel, directly from a single platform.