This site takes us on a journey with one of your customers, or at least someone who may seem familiar to you. His name is Joe, and we follow his life to illustrate how a change in his personal circumstances affect his relationship with his bank.
Throughout the journey we’ll recognise how changes in Joe’s circumstances impact your business, creating commercial opportunities, illustrating key decision points and highlighting ways for you to improve the quality of your engagement.
Challenges across the customer lifecycle
In the current climate, banks’ relationships with their customers are more important than ever before.
With a backdrop of poor public perception and a lack of trust, banks are having to work harder than ever to engage and retain good customers.
And with the challenging economic times, more and more customers are finding themselves in financial difficulties and look to their banks to help them through the bad times as well as the good.