Joe's Story for Insurance

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Illustrating a typical customer journey, what that means for your business and how we can support you every step of the way.

Challenges across the customer lifecycle

Technology has revolutionised the way consumers acquire insurance. Price comparison websites and mobile media are driving the demand for a quick and instant response to demands for quotes, as well as claims.

Faced with this challenge insurers need immediate access to information that can help understand the risk associated with an individual or their asset throughout the life of their policy.

How do you...


KNOW which prospects to target, and how to engage with them 

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ACQUIRE profitable new customers by understanding the risk

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MANAGE claims efficiently, minimise fraud and improve customer satisfaction 

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GROW and develop effective, long term customer relations 

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The journey

This site takes us on a journey with one of your customers, or at least someone who may seem familiar to you. His name is Joe, and we follow his life to illustrate how a change in his personal circumstances affect his relationship with his insurer.
Throughout the journey we’ll recognise how changes in Joe’s circumstances impact your business, creating commercial opportunities, illustrating key decision points and highlighting ways for you to improve the quality of your engagement.

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