When a quick response from targets is beneficial, e-mail is a valuable addition to your conventional direct marketing and telemarketing armoury. Minutes after sending your communication, you can be gaining replies.

Responses from e-mail campaigns are not only faster but there are more of them. In fact, 75 per cent of B2B email recipients have responded to a message at least once.* And to date, the Thomson e-mail service has achieved open rates of 42 per cent.†

*Experian/DMA Email Marketing Survey 2003. †Thomson 2004.