Gaming Industry
Identity and Fraud Solutions

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Taxation reform

Experian is here to help you to meet new requirements in relation to the HMRC’s reform to gambling taxation, which will be implemented on 1 December 2014 and will affect General Betting Duty (GBD), Pool Betting Duty (PBD) and Remote Gaming Duty (RGD).

Contact an Experian gaming expert and download our gaming datasheets brochures

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Verify age & identity, reduce the cost of acquisition and optimise on-boarding by validating bank details quickly and efficiently.

 

Issues:

  • Additional proof of age/identity beyond automated checks may be required
  • Checking ID via paper based proofs is slow and inconvenient for players
  • Slow and complex ID checking at point of player acquisition is expensive and may turn people away unnecessarily
  • Paper based proofs provide fraudsters with an easy opportunity to gain acceptance using forged documents
  • Genuine applicants may delay or reconsider playing whilst they find and send in documentation

Solutions:

Benefits:

  • Speed up application processing by checking ID instantly at the point of application
  • Prevent fraud by highlighting developed identities
  • Automate and reduce subjectivity of interactive questioning for manual referrals
  • Allow customers to start playing quickly and easily, without paper based proofs

Issues:

  • Players must be over 18
  • Additional proof of age/identity beyond automated checks may be required
  • Slow and complex ID checking at point of player acquisition is expensive and may turn people away unnecessarily
  • Fraudulent use of cards or bank accounts that don’t belong to the player
  • Negative publicity if the account details were stolen

Solutions:

Benefits:

  • Prevent under-age gaming by automatically checking an individual’s age
  • Automate and reduce subjectivity of interactive questioning for manual referrals
  • Confirm the connection between an individual and their account details
  • Make customer acquisition more efficient by carrying out automated ‘Know Your Customer’ checks

Issues:

  • Genuine applicants may delay or reconsider playing whilst they find and send in documentation
  • Slow and complicated payout of winnings can put people off playing, increase churn and reduce traffic to your site
  • Paying refunds back to a credit card can be time consuming and costly

Solutions:

Benefits:

  • Speed up application processing by checking ID instantly at the point of application
  • Give players confidence by paying winnings directly to their bank account via Faster Payments
  • A Faster Payment will be in the winner’s account the same day as it is issued
  • Ensure that the account being credited belongs to the player
  • Reduces the cost/complication associated with paying winnings back to a card

Press releases:

OpenBet deal broadens reach of Experian identity and fraud tools to gaming sector.

Case studies: 

See how we enabled William Hill to have fast and efficient identity and age verification.

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