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OpenBet deal broadens reach of Experian identity and fraud tools to gaming sector

Experian®, the global information services company, announces today that it has formed a partnership with gaming software supplier OpenBet, to enhance the ability of online gaming operators in the UK to validate customers’ identities and prevent fraud.

Experian’s identity and fraud tools will be integrated into the OpenBet platform, enabling operators to quickly and easily access Experian’s services to check identities and payment details in real-time. This partnership will ensure operators can counteract issues such as money laundering and underage gaming, while minimising instances of identity fraud. As a result, the first-time pass rate for legitimate players at the point of registration will be increased significantly, with more customers signing up successfully.

Nick Mothershaw, Director of Identity & Fraud at Experian, comments: “By working with OpenBet, we look forward to making a significant contribution to combatting validation issues in gaming. The main cause of failed customer signups across the gaming industry is the length of time and margin for error that occurs during player verification. An efficient identification process is essential for maximising the level of trust in customer transactions.”

David Loveday, Chief Executive of OpenBet, comments: “Managing identity validation and fraud risk are important challenges for our customers. The integration of Experian’s real-time identity and fraud tools into the OpenBet platform will simplify operators’ business processes and make a considerable difference to their overall performance.”

OpenBet’s betting technology platform enables gaming providers to operate in multiple languages and currencies across a range of channels including web, mobile devices, retail outlets, call centres and interactive digital television, all with a single log-in and a centralised OpenBet Account. Its platform and products are used by the world’s leading gaming operators including Ladbrokes, William Hill, Betfair, Paddy Power and SkyBet.

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For further information about Experian, please contact:
Chantal Heckford / Sarah Tye / Kate Douglas
Lansons Communications
E: chantalh@lansons.com / saraht@lansons.com / kated@lansons.com
T
: 020 7490 8828

For more information about OpenBet, please contact:
Susanna Underwood or Melanie Josey
E: susanna.underwood@openbet.com or melanie.josey@openbet.com
T
: +44 (0)20 8742 1600

Notes to Editors:

About Experian (www.experianplc.com)
Experian is the leading global information services company, providing data and analytical tools to clients in more than 80 countries. The company helps businesses to manage credit risk, prevent fraud, target marketing offers and automate decision making. Experian also helps individuals to check their credit report and credit score, and protect against identity theft.

Experian plc is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. Total revenue for the year ended 31 March 2011 was US$4.2 billion. Experian employs approximately 15,000 people in 41 countries and has its corporate headquarters in Dublin, Ireland, with operational headquarters in Nottingham, UK; California, US; and São Paulo, Brazil.

About OpenBet Ltd (www.openbet.com)
OpenBet is the world’s leading technology provider of interactive gaming and betting solutions.  OpenBet’s platform enables operators to provide their customers with the ability to bet and play in multiple languages and currencies across all distribution channels including web, mobile devices, retail outlets, call centres and interactive digital television, with a single log-in and a centralised OpenBet Account.

OpenBet's platform and products are used by the world's leading gaming operators including Ladbrokes, William Hill, Betfair, Paddy Power and SkyBet. OpenBet also works with a number of government-backed organisations including the Tote, Macau Slot (Asia), PMU (France) and BCLC (British Columbia Lottery Corporation) and Loto Quebec (North America).

OpenBet was founded in 1996. In 2008, OpenBet acquired Electracade and, in 2010, strengthened its retail offering with the acquisition of Alphameric Solutions Ltd. In 2011, Vitruvian Partners and OpenBet’s management successfully completed a management buyout of the business.

For more information on OpenBet and its products visit www.openbet.com

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