Insurance renewal appending
Insurance case study
Insurance Renewal Appending
Maximising the effectiveness of acquisition campaigns and current customer relationships is vital in times of budget constraints. Experian’s cost-effective insurance renewal appending service provides a source of approximately 20m renewal dates that can be appended to customer or prospect data. It helps to identify customer cross-sell opportunities by allowing you to mail only at relevant renewal times ensuring timely, relevant campaigns.
- Improve response rates and CPA (cost per acquisition) rates through more relevant and accurate timing
- Reduce costly speculative acquisition mailing
- Retain and deepen relationships with customers
What we do
Experian’s insurance renewal appending service provides access to a robust database of 20m renewal dates that can be appended to customer or prospect data. Matched data can then be used to identify customer cross-sell opportunities or reduce costly speculative acquisition mailings by allowing you to mail only at relevant renewal times—increasing response rates by up to three times.
How we do it
The insurance renewal append process begins by extracting your customer or prospect data and matching it as a batch using a waterfall effect. This method means that we are capturing the most accurate and, consequently, best performing renewal date and appending it to your file.
Our insurance services make use of Experian’s broad and deep view of the UK consumer and our own highly accurate proprietary insurance information. We take a rigorous and unique approach to benchmarking all data for accuracy and relevance, ensuring the clients who work with us always have access to the most reliable and best performing data in the market.