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Marketing Insights
What's new? What's old? What's over the horizon? Our industry is brimming with new ideas and new ways of using old ideas. Keep up to date on the latest consumer marketing trends, marketing news and events.
Data Management
» Data quality management for SMEs
» Maintaining engagement
» Getting staff ready to go
» Feast or famine: how to avoid data indigestion
» The evolving role of digital data
» Cooking up a Single Customer View: why do marketers struggle?
Analytics and Insight
» 5 recommendations for using segmentation online
» Is there a fundamental issue with market segmentation?
» Using segmentation to drive online acquisition strategies
» Direct mail is dead. Long live direct mail!
» Should you stay loyal to loyalty?
» Changing attitudes in a changing world
» 5 questions to ask before implementing multi-touch attribution
Digital Marketing
» Experian's digital and marketing predictions for 2012
» 5 recommentations for using segmentation online
» Google and Zagat: who knew and what now?
» Is Waterstones onto a winner?
» Are you missing a trick in our PPC optimisation strategy?
» 5 questions to ask before implementing multi-touch attribution
» The future of online shopping
» The evolving role of digital data
» Using segmentation to drive online acquisition strategies
Customer Management
» Eight-year olds playing football!
» Slow and steady does not win the race
» Is Waterstones onto a winner?
» Cooking up a Single Customer View: why do marketers struggle?
» How can marketers use data to achieve true customer engagement in today's multichannel reality?
» Customer Engagement: a new paradigm?
» Should you stay loyal to loyalty
Location Planning
Data Management
» Harness the power of data to drive marketing ROI
» Exploiting the single customer view to maximise the value of customer relationships
» How to add value using data enhancement
» Shout about your privacy policy
» People: the key to a successful data strategy?
Analytics and Insight
Customer Management
Spatial and location planning
2012
January 2012
Experian helps STV to put its viewers centre screen
2011
December 2011
Experian submits strategy to help revive Britain's High Streets
September 2011
Experian upgrades pre-screening credit risk tool to help financial services organisations market responsibly
The new generation of Britons driving the social shopping revolution
August 2011
Revealed: the consumers who can help save the high street
June 2011
Unveiled - the changing financial face of Britain
April 2011
The rise of the 'Tupperware Tourist'
January 2011
Bang & Olufsen appoints Experian to identify future store locations in the UK
2010
December 2010
Uncovered - the real Middle Britain
October 2010
Canterbury is the UK's digital hotspot
February 2012
TFM&A
28-29 February - Earls Court 2, London