Welcome to marketing insights

What's new? What's old? What's over the horizon? Our industry is brimming with new ideas and new ways of using old ideas. Keep up to date on the latest consumer marketing trends, marketing news and events. 

 

Latest white papers and reports

The changing face of retail in today's multichannel world

Uncovering exclusive research into consumer purchasing habits and behaviour, Experian's brand new whitepaper explores strategies to keep your organisation at the forefront of the retail industry. By embracing multichannel marketing to harness customer engagement and improve the shopping experience, UK retailers can ensure that the great British High Street doesn’t become a thing of the past.
Read more about the changing face of retail »

The Multichannel Agenda

Need a multichannel agenda for 2011? Move your marketing forward with our 6 key insights.
This new white paper features commentary from Experian’s marketing and data experts, analysis of the latest social media trends and digital marketing insights that will help marketers navigate not only the challenges, but the many opportunities that the multichannel reality of 2011 presents.
Read our whitepaper on the multichannel agenda »

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Latest marketing events

April 2011: Financial services round table

The changing financial behaviours of the post-recession consumer.
Read more about the round table »

May 2011: Customer engagement: CRM for the multi-channel age?

What does this mean for your marketing strategy?
Read more about this event »

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Latest marketing news

January 2011: Bang & Olufsen appoints Experian to identify future store locations in the UK

To help Bang & Olufsen identify potential new store locations, Experian will use its Mosaic classification tool to analyse the company’s existing customer base and pinpoint where new customers are most likely to live in the UK.
Read more about how we helped Bang & Olufsen »

December 2010: Uncovered - The Real Middle Britain

If you live in a semi-detached house in Slough, drive a Ford Focus, shop at Tesco and can’t find enough hours in your day, you could well have joined the ranks of the UK’s biggest social group: Middle Britain.
Read more about Experian's Middle Britain research » 

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Latest integrated marketing case studies

Sweaty Betty

Leading women's activewear brand Sweaty Betty recently engaged with Experian to help them understand the best retail locations to attract their target customers and meet their aggressive growth targets. Thanks to Experian's Mosaic UK, Sweaty Betty now have a consistent strategy for expansion in the UK with increased sales and growing market share.
Read the Sweaty Betty case study »

The Co-operative Food

As the saying goes, in the property business it is all about 'location, location, location'. After the successful acquisition of an additional 900 stores, The Co-operative Food approached Experian to assist them ease workloads and streamline location planning analysis to aid company-wide decision making.
Read the Co-operative Food case study »

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