Prospect IQ

Advancing technology, increasingly sophisticated consumers and growth in marketing channel choice means you must adapt the way you interact with your customers, delivering accurate, timely and relevant personalised marketing communications.

Experian can provide a fast, simple to use web application which uses Experian data and insight to deliver real-time personalised marketing communications.

To learn more about Prospect IQ, click here for a full offer summary »

Benefits

• Improve the customer experience and increase acquisition, conversion and retention rates
• Identify the most valuable prospects to your business at point of interaction

What we do

Experian’s Prospect IQ service is a fast and simple-to-use web application that allows you to deliver personalised marketing communications at the point of contact with a consumer.

In an instant, Prospect IQ improves your understanding of consumers by leveraging Experian’s rich data assets. Our sophisticated decision engine then identifies targeting opportunities so you can deliver a relevant and meaningful message.

How we do it

Prospect IQ from Experian provides real-time marketing intelligence via three key stages:

Match: Consumer information is verified and standardised

Enhance: Selected data variables on over 47 million UK consumers and 20 million households are applied

Act: Decide which is the appropriate offer, message or next action for each customer or prospect

To learn more about Prospect IQ, please click here to contact us »