Experian Mosaic UK
Leading consumer classification providing an accurate understanding of the demographics, lifestyles and behaviour of all individuals and households in the UK.
Understand your customers for marketing
A wealth of over 450 data variables to increase your understanding of existing customers.
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Learn how we've helped other organisations use customer insight to develop effective customer management strategies.
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Understand the need for more personalised marketing and customer service
Experian has carried out in-depth research examining consumer attitudes to marketing. The results demonstrate the critical role of customer insight in the success of an organisation and uncover valuable findings into the most effective marketing methods for acquiring, identifying and retaining profitable customers within varying demographics.
Below is just a sample of the findings:
- 62% of consumers say they are likely to pay more attention to marketing which is tailored to their needs
- 76% get frustrated if an organisation can't link information across different contact points
- 39% say they would end a relationship with a company that sent irrelevant or untimely marketing
Want to understand more about consumers’ demands on your marketing and the implications for your business?