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FSS for agencies and resellers
Following the global financial crisis, demand and availability of financial products has changed significantly. In turn, these factors have influenced the UK population’s financial behaviour.
Experian’s leading Financial Strategy Segments 2011 (FSS) has been developed to provide insight around these unprecedented changes and the impact they have had on the way consumers use financial products and services.
FSS will help you to understand your clients' consumers so you can be confident in your pitch and the deployment of your strategic campaigns.
The financial world has changed and so have your consumers' behaviours
Organisations in multiple sectors use the financial insight provided by FSS to develop marketing strategies, which drive acquisition campaigns as well as support retention and growth strategies.
FSS focuses on understanding the behaviour of the whole UK population across 26 million households and 49 million individuals, and classifies this information into 50 household types and 93 personal pen profile types.
Each pen profile provides a rich and detailed description of the consumer, their financial purchasing behaviours, channel preferences and the drivers that influence their behaviour. The pen profiles are unique to FSS and bring the data to life.
To see some examples of the pen profiles please view our interactive guide. To learn more about FSS and how it can support your clients please view our factsheet.
Related Resources
- FSS factsheet
- FSS interactive guide
- Changing attitudes in a changing financial world - white paper
- Standard Life case study
- Islamic Bank of Britain case study
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