Find out more about FSS
Financial Strategy Segments 2011 (FSS) is a person and household level segmentation which provides an unrivalled depth of insight into the financial behaviours of UK consumers.
Financial services roundtable
Exclusive insights into the changing financial behaviours of the UK post recession consumer.
FSS resources
Read our factsheet, whitepaper, and case studies to find out more about Financial Strategy Segments.
Access the Financial Strategy Segments Interactive Guide
Financial Strategy Segments 2011 (FSS) is Experian’s leading financial consumer classification, which focuses on understanding the behaviour of the whole UK population across 26 million households and 49 million individuals.
With new and up-to-date consumer insight, underpinned by the UK’s most comprehensive data assets, FSS 2011 accurately reflects how consumers interact with financial services providers in today’s ever changing market and categorises the data into 93 personal types.
This depth of insight optimises the targeting of products and services, maximising the return from customer and prospect marketing activity.
To help you understand more about FSS and how UK consumers' changing behaviour may have impacted how your customers use your products and services, we have developed and easy-to-use Interactive guide.
The guide brings the classification to life with a mix of visual, descriptive and statistical information.