Mosaic UK 2003 Multimedia Guide

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Demographic classifications

Mosaic is an award-winning demographic classification tool, available in the UK and around the world.

Behavioural classifications

These classificatons capture the lifestyle and purchasing habits of individuals to help you develop personalised communications.

Understand customers for marketing

Experian's data and insight allows you to build the clearest picture of your customer base, to enable more effective customer enhancement, retention and acquisition strategies.

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