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Demographic classifications
Mosaic is an award-winning demographic classification tool, available in the UK and around the world.
Behavioural classifications
These classificatons capture the lifestyle and purchasing habits of individuals to help you develop personalised communications.
Understand customers for marketing
Experian's data and insight allows you to build the clearest picture of your customer base, to enable more effective customer enhancement, retention and acquisition strategies.
Download the Mosaic UK launch presentations
The Mosaic UKlaunch presentations cover the following subjects:
- How Mosaic UK was built
- Reclassifying the nation: an introduction to Mosaic UK
- Online audience segmentation
- Understanding the drivers of economic and social change in the UK
- Accessing Mosaic UK
- Client case studies: Scottish Power, Mitchells and Butlers and TNT Post
Please register below to view the Mosaic UK launch presentations: