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Demographic classifications
Mosaic is an award-winning demographic classification tool, available in the UK and around the world.
Behavioural classifications
These classificatons capture the lifestyle and purchasing habits of individuals to help you develop personalised communications.
Understand customers for marketing
Experian's data and insight allows you to build the clearest picture of your customer base, to enable more effective customer enhancement, retention and acquisition strategies.
Download the Mosaic UK launch presentations
Click on the links below to download the presentations from our Mosaic UK launch events. The presentations may take a few moments to download.
- How Mosaic UK was built [PDF]
Paul Watts
Experian plc - Reclassifying the nation: an introduction to Mosaic UK [PDF]
Prof Richard Webber
Kings College London - Online audience segmentation [PDF]
Robin Goad
Experian Hitwise UK - Understanding the drivers of economic and social change in the UK [PDF]
Joe Staton and William Thomson
Experian plc - Accessing Mosaic UK [PDF]
Rob Haslingden
Experian plc - Mosaic UK and Scottish Power [PDF]
Mark Fawcitt
ScottishPower - Predicting the future [PDF]
Dave Turner
Mitchells and Butlers - Precision targeting for door drops [PDF]
Mark Davies
TNT Post (Doordrop Media) Ltd
