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Online audience targeting
Read our factsheet to find out more about online audience targeting through Online Addressable Advertising.
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Enabling accurately segmented and genuinely targeted online audiences
We can help you to communicate the right message at the right time to the right audience.
Online Addressable Advertising
Experian's Online Addressable Advertising enables you to understand the real-world location and characteristics of key audience groups in the same way as offline targeting.
We combine our wealth of insight, data and segmentation with permission-based consumer data from publishers such as Microsoft Advertising and Yahoo! in a secure way to create anonymous addressable segments for advertisers to use.
How can Online Addressable Advertising help you?
- Build accurate and relevant prospect and customer audiences
- Bring your own customer data to the advertising inventory
- Consistent segmentation and messaging across multiple online/offline channels and publishers
- Improve connectivity and targeting to increase campaign engagement and ROI
- Increase the relevancy of your advertising - the right message at the right time to the right audience
- Increase campaign efficiency by only targeting the right customers
- Secure, compliant and trusted service
How do we work?
Plan. Deploy. Measure.
First we help you Plan how to reach the right audience.
Then we enable you to Deploy your communication to them.
Finally, we help Measure how well it went.
Compliance
We take compliance very seriously. Experian is governed by the Data Protection Act and we only work with media owners who adhere to the IAB Good Practice Principles concerning the use of customer data.