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Experian Marketing Services news
April 2014: Discount Britain - Experian insight highlights the broadening appeal of online budget shopping
Analysis from Experian Hitwise has found that visits to Discount Britain websites – price comparison, social shopping, vouchers, cashback, pound shops and other austere shopping sites – have grown 17 per cent between 2012 and 2013. Read our press release to find out more.
April 2014: Experian reveals the changing face of the UK consumer with the launch of new Mosaic
An analysis of UK society over the past ten years has revealed that populations in urban centres are once more on the rise, the commuter belt is getting wider and wider and more and more of Britain’s younger population are ‘boomeranging’ back to the family home – pushed out of independent living by high rents and unaffordable house prices. This insight is revealed as part of the launch of new Mosaic - Experian’s most comprehensive people classification to date.
December 2013: UK to spend 45 million hours shopping online over Christmas Eve, Christmas Day and Boxing Day
So far December 2013 is already a record breaking month for online retail and using data from Experian Hitwise UK internet users are predicted to smash last year’s records for visits across the three key Christmas days.
December 2013: ‘Middle Cyber Monday’ eclipses ‘Cyber Monday’ as biggest UK shopping day ever seen
Experianreveals that for the first time ever the second Monday of December (9 December 2013), coined “Middle Cyber Monday”, was the biggest online shopping day of the year, eclipsing Cyber Monday (2 December 2013), the previous record holder.
December 2013: ‘Cyber Monday’ biggest shopping day ever seen in UK
Experian reveals the scale of online retail shopping this Cyber Monday (2 December 2013). Insight from Experian Hitwise, the online competitive intelligence tool, shows that Cyber Monday 2013 was the biggest and busiest day ever for online retailers in the UK.
November 2013: 113 million visits to online retail sites predicted for Cyber Monday
Experian reveals its online retail predictions for this year’s festive season. Insight from Experian Hitwise indicates that Christmas 2013 will be the biggest ever for online retailers in the UK. Visits to UK retail websites are expected to reach 113 million on Monday 2nd December - known as the UK’s “Cyber Monday”.
November 2013: Christmas Creep creates new consumer shopping patterns
The “Christmas Creep”, or the early arrival of Christmas retail campaigns and pre-Christmas sales has created two very distinct types of Christmas shopper, according to Experian. This Christmas sees the emergence of ‘The Festive Early Bird’, who is most likely to have Christmas shopping well under way by early December and ‘The Savvy Christmas Saver’, who will still be shopping on Christmas Eve.
September 2013: Inner City Vibrancy report shows how urban living is reviving key UK cities
New research on the vibrancy of our cities released by Experian shows how inner city living is putting the heart back into some of England and Wales’ key urban centres, particularly in the Core Cities - former industrial heartlands outside Greater London.
August 2013: Experian identifies the Always On consumer
With consumers increasingly connecting with brands whilst on the move across multiple devices, new research released by Experian has pinpointed four distinct types of consumer who are Always On and more digitally connected than ever before - Social Butterflies, Working Professionals, Gamers and Everything Tech.
July 2013: Experian appoints Tom Blacksell as Managing Director of its UK&I Marketing Services division
Tom joins the business from the management consulting and information technology services group Capgemini, bringing with him 18 years of business experience in roles including CEO of UK Consulting, Head of Sector and Sales for the UK Systems Integration business, and Head of Market Development, global consulting.
June 2013: Renting on the rise - Experian research highlights growing disparity in property ownership
New insight from Experian highlights the changing structure of the property market across the UK: as singles in their 20s and early 30s in the South East are excluded from property ownership, more 40-plus families in semi-rural locations become mortgage-free.
May 2013: Nottingham, Edinburgh and Newcastle pinpointed as 'singleton' capitals of Britain
New analysis released by Experian reveals the location and characteristics of the UK's growing number of single person households. Experian's insight has also revealed that typical UK single person households tend to earn around £35,000, be 30 years old, drive a Volkswagen and shop at Tesco.
May 2013: Experian identifies which UK retail centres are best placed to survive and thrive
Experian reveals which retail centres across the UK have the strongest market potential, identifying which areas have both robust consumer demand and a bright economic outlook, using its new retail ranking tool, Retailscape.
April 2013: Experian launches intuitive cross-channel marketing platform
Experian's new global cross-channel marketing platform gives marketers the ability to develop and optimise real-time, full service marketing campaigns across any channel to deliver seamless, timely and coordinated communications.
January 2013: December 2012 becomes biggest ever month for UK search
UK Internet users made 2.7bn visits to search engines in December 2012, up by 400 million visits compared to December 2011, according to the latest analysis from Experian using its online competitive intelligence tool.
January 2013: Experian reveals its predictions for digital marketing trends in 2013
Experian has published a comprehensive analysis of how data and technology will impact the digital marketing environment in 2013 and the key digital trends for marketers to watch.