New guide for the Smarter Marketer
About Experian Marketing Services
Experian Marketing Services helps you deliver smarter marketing campaigns by providing you with deeper, more intelligent insights and the tools to apply them across all marketing channels. We make campaigns more efficient and effective, and provide a positive and continuous impact on sales. We help you measure engagement and results more effectively and apply these outputs to improve ongoing and future campaigns
Engaging with the connected customer
Alex is the Smarter Marketer; he understands that with digital channels becoming the rule, not the exception, modern marketing can be a tricky business. He has to keep many balls in the air to understand how customers interact with his brand - online and offline.
Today's connected customers are a complicated bunch - discover Smarter Marketing approaches that deliver great customer engagement and effective campaigns.