Bespoke consumer segmentation
Supporting tailored consumer marketing strategies
The most important aspect of marketing is understanding your customers; their behaviours, preferences and drivers. This is paramount to offering a great customer experience and forming meaningful relationships. By offering tailored communications, products and services to people's needs, you provide extra value every time you engage. This then begs the question; how do you begin to understand what your different customers desire?
A range of consumer segmentation solutions
By segmenting your consumers into distinct groups, which share similar characteristics, you can begin to understand what preferences each person has and where you may be able to help them. You can make data-informed decisions to tailor your targeting and messaging to the right audience and therefore be much more relevant. We offer a range of ‘out-of-the box’ solutions such as Mosaic and Financial Strategy Segments (FSS), but in certain situations, a bespoke solution more tailored to the needs of your customers and your business is more appropriate.
- Customise insight and results to your industry or specific special circumstances
- Use extensive customer data and market information to enhance your solution and get an edge in the market
- Create a differentiated approach to set yourself apart from all of your competitors
Read the bespoke consumer segmentation fact sheet to find out more
Out of the box consumer segmentation solutions
Treat every customer as an individual across all channels.
- Reach the right people with the right message
- Personalise communications to enhance customer experience
- Use data from offline channels, digital TV and online display
Understand the digital consumer.
- Insight into digital consumer lives
- Discover attitudes to new technology
- Understand device ownership and online competency