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The Online Customer Journey
Using our Experian Hitwise technology, Experian Marketing Services provides unique insight into consumer purchase behaviour by analysing the daily online habits of millions of UK internet users. This unparalleled depth of data helps us to understand what channels provide conversions, which search terms are likely to lead to a purchase, and how to capture potential buyers when they are most open to influence.
View our webinar and learn how you can:
- Precision target your marketing - Identify the optimum paths to purchase for your own and competitor brands
- Optimise your marketing budget - Ring-fence your best converting customer segments
- Gain a 360 degree customer view - discover the behaviours and attitudes of your customers across all channels
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