Boden Case Study

Boden builds customer engagement with targeted email marketing strategies

Effective targeting and segmentation ensures that Boden speaks to individual customers, building engagement and the bottom line.

Boden’s success comes from offering customers what they really want and so it’s always fast to react to new trends. In 2009 the company realised that the explosion in customer generated data offered their business new growth opportunities, but also that their existing email marketing solution simply wasn’t up to the job.

Boden works with Experian CheetahMail to ensure that customer insight drives targeted email marketing, serving customers’needs and delivering demonstrable ROI.

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