P&O Cruises Case Study

P&O Cruises drives a 679% boost in revenue with video in email.

Since 1837 P&O Cruises has been building up its luxurious travel heritage and now carries nearly half the world's cruise passengers.

"The 'Grand Event' video email campaign was the most effective video email campaign we've run. Delivered to deadline, the campaign resulted in high open and click through rates, which led to increased awareness and the highest number of bookings we have seen from an email. It helped us to engage with our passengers in a way that brought one of the biggest events in our history to life".

Andy Mould, P&O Cruises

Challenge

Trading in a £20 billion a year business can produce fierce competition, email coming through as a key marketing strategy to help engage with customers and provide information on the luxurious products available.

In 2012 P&O Cruises needed to communicate an announcement regarding their seven fleets meeting in Southampton for the first time. Aside from creating excitement around the event, the P&O Cruise experience wanted to raise awareness, encourage bookings, and deliver a strong ROI.

Solution

Experian Marketing Services and P&O Cruises worked with Experian's Cheetahmail Platform to deploy an in video email solution. Developing specific coding, the video technology played back perfectly every time, which matter which device it was played through. It brought email communication to life.

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