P&O Cruises Case Study

P&O Cruises drives a 679% boost in revenue with video in email

The cruise industry is booming; it’s a £20 billion a year business, however competition is fierce. Email plays a key role in P&O Cruises’ marketing strategy to help to demonstrate the quality and diversity of the products and luxury on board, as well as the eclectic mix of destinations that can be explored.

Experian Marketing Services worked closely with the client to deploy the Experian CheetahMail Video Email Solution, creating the highest standard video in their emails.

Videos in email are ideally suited to sharing via social media, such as Facebook, with the ability to go viral and extend messaging reach far beyond the original target audience.

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