Vodafone Case Study

Vodafone integrates web, email and mobile to enhance prospective customers’ online shopping experience

Experian Marketing Services transforms Vodafone’s abandoned basket process with true mobile optimisation — helping to turn prospects into customers and realise robust ROI

Vodafone is working with Experian Marketing Services, calling on its unparalleled know-how across all mobile platforms, the ability to create mobile architectures that support business objectives and deep email marketing expertise. It’s a partnership that is, for the first time, fully integrating web, email and mobile — allowing Vodafone to better understand, acquire and retain its customers.

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