Infographic: Consumer attitudes towards personalisation


Click the infographic to download the full report.

Personalisation is a commonly used tool for marketers trying to make their communications more tailoerd and relevant. As any marketer worth their salt modern marketing is a battle centred on the custoemr experience and any way to make the customer journey more interesting, relevant and useful should be grasped with both hands.

However, before we all run off and personalise everything we possibly can it's important to take a step back and remember that the customer comes first and we need to consider how the customer feels about their data being used to make your messages more effective.

As you can see from the above infographic (which is a snapshot from our recent report) it all comes down to relevancy and value. If you can provide both, your consumers are far more open to you personalising communications - but what constitutes value?

Download the full report - Personalisation in retail marketing - where's the line between 'cool' and 'creepy'? here.

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