Infographic: linking data is the biggest challenge for global marketers
Information revealed in the 2015 Digital Marketer Report identified several top
barriers to achieving a fully integrated cross-channel marketing approach. Based on
a global survey of more than 1,000 marketers worldwide the Digital Marketer Report
is available for download
Some of the insights revealed in the survey include that 89% of marketers have difficulty in creating a Single Customer View due to poor data quality. Similarly, 91% of companies are leveraging data and data quality in an attempt to optimise their customer experience. However, only 28% are creating real-time, triggered messaging across multiple channels with their data.
Around the world
The top challenges for marketers from around the world share many similarities, but priorities and barriers differ slightly by region For instance, only 17% of Spanish respondents reported linkage issues while 42% said their company’s technology was the biggest problem.