Read our new Mosaic segmentation white papers:

Key trends in the UK population

Key trends in the UK population

Our new white paper looks at four key trends: rising renting, segmented city, spreading suburbs and ranging retirment. It explores how they’ve come about, identifies where they commonly occur and explores the implications for marketers and public policy. Download now >

 

The cross-channel insight imperative

The cross-channel insight imperative

Reaching modern consumers is difficult, especially if you don't know your customer, and understand how they engage with your brand in person, online and through all other channels, both new and traditional. Download our new white paper to find out how to harness Mosaic's valuable consumer insight. Download now >

 

Further reading about segmentation: 

 

6 steps to effective segmentation

6 steps to effective segmentation

Segmentation is a powerful tool to help achieve your business strategy and drive higher value to your brand. You'll probably have some form of segmentation in your business today; but is it really effective? Does it provide an actionable tool to drive decisions, strategy and targeting? Download now >

 

Avoiding the segmentation trap

Avoiding the segmentation trap

Segmentation is a powerful technique, but it can be misunderstood and misused. Read this whitepaper to understand what are the 10 common traps of segmenting customers and how to successfully use segmentation. Download now >

 

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