When subscribers stop interacting with your brand it's difficult to understand why and how to reconnect with them and increase their engagement. That's why we've put this white paper together to give you some insight and provide you with some tips on creating a successful re-activation programme.
This paper looks at:
- What are re-activation programmes?
- Why subscribers become inactive?
- Classifying inactives
- Creating re-activation programmes
- Considerations and challenges
- Best practice and testing