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Christmas Retail 2013
Using data to prepare, enhance and execute the perfect Christmas campaigns
Season’s Greetings! Whilst 2012 witnessed difficult trading conditions, the British Retail Consortium still reported a 0.3 per cent overall increase in performance compared to 2011. This Christmas retailers face another challenging year, with increased competition from rivals and a growing reluctance from shoppers to accept anything other than exceptional customer service.
At the heart of this issue is great data and in particular data linkage. Being able to combine disparate data sets to create a single source of truth about each consumer is paramount to enabling meaningful and accurate marketing interactions.
Using our data and expertise we explore Christmas past, present and future and give you everything you need to make it a cracker.
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