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Cross-Channel Marketing Platform Buyers Guide

What every brand should know about selecting a cross-channel marketing platform vendor

This guide is intended to help you understand each of the following so that you can confidently embrace cross-channel marketing and effectively implement a truly optimised cross-channel marketing program:

  • The rationals for a cross-channel marketing program
  • The definition of a cross-channel marketing platform
  • The path to implementing your own cross-channel marketing program
  • The means and methods for identifying the best vendor to help your organisation execute a cross-channel marketing strategy of its own

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