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- Key trends in the UK population: the change in the population and what this means for you and your organisation. Download here>>
- Engage with your customers seamlessly using the 2015 Marketing Insights Calendar
- Virgin Money reduce marketing spend and increase conversion - Video case study
- Using the concept of customer profiling for success in a majorly competitive market
- Contact them vs don't contact them - the challenge facing the majority of marketing analysts
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The cross-channel insight imperative
The consumer landscape has changed over the last ten years. New digital and mobile platforms and devices have transformed the way consumers interact with the organisations they do business with.
Read our new white paper to understand:
- Why cross-channel segmentation is more important than ever to keep up with today's hyper-connected consumers
- What are the 8 critical success factors for an effective cross-channel classification.