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Key trends in the UK population

This white paper looks at four key trends. It explores how they’ve come about, identifies where they commonly occur and points to the implications for marketers and public policy.

Rising renting
How renting has become more important and diverse
Segmented city
How our cities have divided into widely differing neighbourhoods
Spreading suburbs
The suburb has spread all the way out to remote rural areas
Ranging retirement
How retirement increasingly means differing things to different people

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