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Join our Make the Most of Mosaic Events

Mosaic UK remains the best segmentation tool to target and engage today's connected consumer. It's also the only consumer classification that can be used to understand and target consumers consistently across all marketing channels, including online display and digital TV platforms. But how can you get the most from Mosaic?

Join one of our Mosaic events in either London on 8 July or Manchester on 2 July to discover how you can: 

  • Customise Mosaic to support your business
  • Maximise the potential of your segmentation
  • Use Mosaic to understand how your customers behave online
  • Engage today's hyper-connected customer

Register for our Make the most of Mosaic events

10.00-10.30 Registration and networking
10.30-11.00

Customise Mosaic to support your business
Danny Thompson, Head of Product Marketing, Experian Marketing Services

  • Hear how customers are using Mosaic and why it is relevant and beneficial to their organisation.
  • Gain an understanding of what is new in Mosaic and how the census changes will affect the Mosaic tool and what this may mean for your marketing strategy.
  • Hear from the consumer perspective and how when using data and insight you can end up targeting and viewing consumers in a different ways.
11.00-11.30

Maximise the potential of your segmentation
Debbie Oates, Lead Consultant, Analytics, Experian Marketing Services

  • Hear how to understand your customers’ cross-channel behaviour and gain insight into how Mosaic helps you target your customers and deliver consistent marketing engagement. 
  • Hear examples from major organisations on how they are getting real results from effective segmentation and linkage of data sets.
11.30-11.45 Refreshments
11.45-12.15

Use Mosaic to understand how your customers behave online and engage today’s hyper-connected customer
Danny Thompson, Head of Product Marketing, Experian Marketing Services

  • Get an overview of how Mosaic Digital Insights uses online behaviour to understand how consumers interact with digital channels.
  • Hear how digital consumer profiles will drive smarter customer engagement across every channel and Mosaic data will link all this insight together. 
  • Hear real examples of how opted-in data is at the heart of understanding and targeting customers online. Find out how brands are interacting with their customers through online advertising, digital tv platforms and social media and a result of having data at the core of their marketing strategy.
12.15-13.30 Lunch and networking

Danny Thompson, Head of Product Marketing, Experian Marketing Services

Danny has worked for Experian Marketing Services for 12 years, firstly in account management and for the last 8 years as Product Marketing Manager. In this time, he has been responsible for developing and launching products across a range of services including credit marketing, data management, data integration and consumer segmentation. With a passion for cooking he has recently taken up training for half marathons to counter balance the calories.

 

 

Debbie Oates, Lead Consultant, Experian Marketing Services

Debbie has over 20 years experience in leveraging data and insight to drive effective marketing strategies across both client and agency based roles. Recent posts have been consultancy based at Britannia Building Society and Great Universal Stores. Debbie specialises in managing and implementing customer insight, targeting and planning led projects to deliver increased effectiveness of clients acquisition and customer management programmes.

 

London

10.00 - 13.30

Impressive 1 Meeting Room
ETC Venue
200 Aldersgate
St Paul's
London. EC1A 4HD

 

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