Cross-channel customer engagement

Businesses need simplicity and precision to engage with and derive greater value from customers, but are faced with cross-channel data complexity. Your customers are moving fast, and if you’re not keeping pace, they’re not staying with you.

Experian has the people, data resources and technology to help you identify, target and engage with ever-more relevant messages — for more effective customer engagement, marketing campaign management and measurable ROI.

Cross-channel customer engagement

Experian has developed modular, scalable and flexible marketing and customer database solutions to suit you, at whatever stage of the journey your company has reached or wants to attain. They are based on our unique combination of industry-leading marketing data, advanced technologies and extensive expertise — for truly tailored database approaches and solutions as unique as your marketing needs.

We keep pace with your company’s multichannel marketing ambition, growth and vision. The intelligent combination of information sources, including in-house, third party and proprietary data, expert consultation and smart strategies allows you to build the perfect customer engagement platform.

Our new Cross-Channel Marketing Platform empowers brands like yours to manage and execute all customer interactions within a simple system, in real-time. Our Cross-Channel Marketing Platform enables you to create more intelligent and effective customer interactions across all channels that exceed customer expectations every time.

Industry leading marketing data

• online and offline data validation and integration;
• 42.3 million prospectable consumers, with more than 500 lifestyle and segmentation data attributes — including online and digital information;
• online and offline data linkage using Experian ChannelView;

• social media data integration.

Advanced customer engagement platforms

• creation of online and offline single customer views;
• Experian or in-house hosted marketing database platforms;
• data discovery and visualisation software tools;
• event and trigger based campaign management tools;
• integrated cross-channel execution platforms;

• batch and real-time deployment and management of marketing campaigns.

Extensive expertise - more than 25 years' experience

• implementation support;
• data consultancy and best practice;
• managed campaign services;
• campaign analysis, modelling, management and cross-channel marketing optimisation.