Data quality management and customer engagement

Cross-channel marketing data strategy as a business driver

In the information age, the quality of your marketing data is a competitive advantage. You need a data partner you can trust: it's a sector that Experian has been involved in for more than 25 years, giving us the experience and expertise your data management  and cross-channel marketing solutions need to excel.

High quality data management

With consumers generating more information than ever, businesses have new opportunities to learn from them, engage with relevant communications and convert contact into sales. Think of a database as your high performance business engine, with relevant data as the fuel that drives ever more powerful consumer insight and sales. Experian brings the precision data quality management, data engineering and specialist services that you need to run at maximum efficiency:

• audit — good data governance and health;
• data capture — focus on the most relevant, powerful data and follow best practice and verification;
• cleansing, suppression and de-duplication — ongoing data integrity and efficiency;
• enhancement — additional data sources for greater reach and insight;

• advice — specialist expertise.

Driving customer engagement through marketing platform solutions

There is ever more data available, but the growth of cross-channel marketing means information is often disjointed and the value held within databases harder to find.

Experian has developed an industry leading range of modular marketing database solutions that gather your data resources across silos and channels into a single, coherent and profit-generating customer marketing platform. Always accessible, your data can now be analysed, modelled and transformed. It brings you consistent, relevant conversations with every customer across every channel for marketing insight that:

• attracts new consumers;
• creates the means for an effective customer engagement strategy
• automates to save time and money;
• measures campaign effectiveness and proof of ROI; and
• attains the wealth of opportunities offered by a Single Customer View.