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Understanding seasonality in travel
Maximising digital strategy in multi-channel marketing. This paper highlights the key trends in the travel industry online and outlines how to take advantage of these trends across all digital channels in search, social, email, display and mobile.
Read More Customer Insight
Experian Cross-Channel Marketing Platform
This white paper explores the importance of customer-centric marketing communications that engage today's channel agnostic target audience. Learn how data and technology enable marketers to deliver targeted messages that exceed customer expectations and improve engagement and response.
Read More Customer Engagement
The Cross–Channel Big Bang: engaging the connected customer
View our TFM&A 2013 keynote speech video to find out how brands are creating seamless, engaging and personalised conversations with their customers using ground–breaking data and technologies.
View video Customer Engagement
The Data Advantage: How accuracy creates opportunity
Data quality is now fundamental to navigating an ever more complex business environment – one in which the ability to engage with customers and prospects, with relevance and consistency, across multiple channels is fast becoming a key business imperative. Find out more about the results of Experian QAS' latest research report with Dynamic Markets.
Read More Data Management
The data advantage infographic
View our infographic to see how data accuracy can create opportunities and find out the price of bad data quality.
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A new approach to customer segmentation
This paper highlights the benefits of using segmentation to really understand your customers, namely through the use of Experian AudienceView, a state of the art customer segmentation tool. You will discover the key benefits of Experian AudienceView, how it works and how it can help you know, get and keep your customers better. We have also included a case study to demonstrate the power of Experian AudienceView in the Automotive industry.
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Effective management and use of RFPs
Many RFPs are poorly managed and the thought of doing one probably fills most marketing people with dread. It may seem like an arduous or daunting task but it can be made less painful if some simple steps and rules are followed. This paper sets out some practical tips and advice to help you through the RFP maze.
Read More Data Management
The Smarter Marketer's guide
Top tips to engage the connected customer. Find out how to know more about your customers, get customers by targeting messaging to individuals and keep them by giving them what they want, when they want it and how they want it.
Read More Customer Engagement
Meet Alex, the Smarter Marketer
Alex understands that with digital channels becoming the rule, not the exception, modern marketing can be a tricky business. He needs to understand how customers interact with his brand - online and offline. Today's connected customers are a complicated bunch - discover Smarter Marketing approaches that deliver great customer engagement and effective campaigns.
View video Customer Engagement
Data advice for the modern marketer
Most marketers see data as a barrier or a burden and don‘t see the benefits it can bring. But data can help with some of the most common problems and concerns of marketing teams. You can turn data into a useful tool by using it positively and to your advantage. Read on below to find out how your anxieties can be eased with a few easy steps.
Read More Data Management
Digital Trends 2013
Experian has published Digital Trends 2013, a comprehensive analysis of how data and technology will impact the digital marketing environment in 2013 and the key digital trends for marketers to watch.
Read More Customer Insight
Demonstrating ROI with competitive intelligence
Using data to inform your strategic marketing decisions. This paper cuts through the hype, providing the evidence you need to make an informed choice. Using real data, we will explain how Experian Hitwise delivers the best strategies and tactics — for real ROI.
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Big Data an evolution not a revolution
In the world of Big Data, it's not just that there's more data to deal with – it's what you do with it that counts. Our new paper explores where marketers should focus their efforts, discusses how online and offline data can be linked and shows how it's only at the point where decisions are made that the real impact can be felt.
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Meet Lucy – Multi–channel customer engagement
Find out how you can keep your customers longer, engage with them more frequently and build them into loyal brand advocates. Watch our video to learn more about how you can reach audiences just like Lucy.
View video Customer Engagement
See the benefits of a single customer view
Looking for any more reasons to prove the need for a consolidated view of your contacts and why an SCV is so important? This short guide will show you the benefits of an SCV, what an SCV means to different industries, and how you may want to tackle some of the challenges along the way.
Read More Data Management
From concept to reality: achieving the Single Customer View
This paper separates fact from fiction, outlines the tangible benefits that can be achieved, the dangers of failure and gives practical advice on how to turn the Single Customer View concept into a marketing reality.
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6 essential steps to defining your big data strategy
How can organisations develop a strong data strategy that resonates through the business to achieve cross functional buy in? A pragmatic approach is required to avoid data paralysis, one that focuses on business benefits.
Read More Data Management
The data revolution: liberating lost budgets
Dynamic Markets conducted online surveys with companies in the UK, USA and France on behalf of Experian QAS to measure attitudes to data quality. The research shows that achieving data accuracy continues to be a challenge for companies, both in the UK and elsewhere. More than nine out of 10 companies believe that their customer and prospect data might be inaccurate, with a quarter of the data they hold containing inaccuracies. This paper looks into how the power of good data can improve organisations' bottom line.
Read More Data Management
The Data Revolution infographic
It's a time of austerity. Data inaccuracies can no longer be tolerated. View our infographic to see how investment in improving data accuracy has the power to more than compensate for the effects of austerity.
Read More Data Management
Digital Advertising Services
Experian's Digital Advertising Services enable you to understand the real–world location and characteristics of key online audience groups in the same way as offline targeting.
View video Customer Insight
Town Centre Futures 2020
Experian has conducted the Town Centre Futures 2020 project to address the issue of town centre decline. We looked into the potential drivers of future town centre change and how Town Teams might successfully respond to these. This report presents key findings from the project.
Read More Location Insight
Are your customers hot or not?
Prepare to share: younger consumers turn up the data heat as they share marketing information about themselves across multiple channels.
Read More Customer Insight
Tips on how to manage effective test and learn programmes
Why is testing important to our clients? A formalised approach to testing allows organisations to understand how to best execute customer communications and offer and product strategies, removing the guesswork.
Read More Customer Engagement
Increase new business opportunities – B2B Prospector
Buying in your own business lists means you're increasing your new business opportunities and improving your chances of turning your mail shots, phone calls and emails into hot new sales leads. That's because new business lists enable you to target, with real precision, the businesses you'd like to do business with.
View video Customer Insight
Online video – Bringing social media to life
This whitepaper explores the growth of online video and social media, highlighting the vast opportunities available to businesses that seek to monetise social media and raise their brand awareness online.
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Data and insight for cross-channel target marketing
Define, target and engage your customers across channels to drive acquisition, loyalty and growth.
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Moving from tactical to strategic B2B marketing
Despite having proven ROI benefits, moving to a more strategic marketing approach is often seen as challenging.
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Is Big Data the new CRM?
I recently attended a conference about Big Data. All the big IT players were there, lots of clever stuff was discussed and new toys and techniques were dangled in front of us all in the promise of making our businesses more effective. But then I had a feeling of déjà vu. I couldn't help feeling that I was back in one of the CRM conferences from about 10 or 15 years ago.
Read More Customer Insight
6 steps to effective segmentation
Segmentation is a powerful tool to help achieve your business strategy and drive higher value to your brand. You'll probably have some form of segmentation in your business today; but is it really effective? Has it been built the best way drawing together the power of data, analytics and market research to provide an actionable tool to drive product decisions, pricing strategy and targeting?
Read More Customer Insight
Impact of having an effective Single Customer View on consumer behaviour
The idea of putting the customer rather than the product at the heart of your marketing strategy is not new, but the proliferation in channels, customer data and changing consumer behaviour has pulled it back to the top of the marketing agenda. Research from Experian Marketing Services finds out why.
Read More Customer Engagement
Guiding principles for data–driven multi–channel marketing
The introduction of the digital age has brought a number of new and exciting channels to the communications mix and opened up a wealth of opportunities for marketers, however it has also created some significant challenges.
Read More Customer Engagement