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Customer engagement best practice

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Whitepapers
Experian Cross-Channel Marketing Platform

Experian Cross-Channel Marketing Platform

This white paper explores the importance of customer-centric marketing communications that engage today's channel agnostic target audience. Learn how data and technology enable marketers to deliver targeted messages that exceed customer expectations and improve engagement and response.

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Videos
The Cross–Channel Big Bang: engaging the connected customer

The Cross–Channel Big Bang: engaging the connected customer

View our TFM&A 2013 keynote speech video to find out how brands are creating seamless, engaging and personalised conversations with their customers using ground–breaking data and technologies.

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Videos
Meet Alex the Smarter Marketer

Meet Alex, the Smarter Marketer

Alex understands that with digital channels becoming the rule, not the exception, modern marketing can be a tricky business. He needs to understand how customers interact with his brand - online and offline. Today's connected customers are a complicated bunch - discover Smarter Marketing approaches that deliver great customer engagement and effective campaigns.

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Whitepapers
Smarter Marketer guide

The Smarter Marketer's guide

Top tips to engage the connected customer. Find out how to know more about your customers, get customers by targeting messaging to individuals and keep them by giving them what they want, when they want it and how they want it.

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Whitepapers
Connecting with your customers white paper

Connecting with your customers in a multi-channel world

It's a multi-channel world and we need multi-channel strategies that measure impact. If we are to get to grips with the new world order, analysis needs to take account of individual channels – online advertising, email, and social for example – but also how these perform as part of the wider media mix. It's an environment that demands specialised expertise and insight. Marketing in the digital age may be complex, but with the right help, it doesn't need to be complicated.

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Videos
Multichannel customer engagement video

Meet Lucy – Multi–channel customer engagement

Find out how you can keep your customers longer, engage with them more frequently and build them into loyal brand advocates. Watch our video to learn more about how you can reach audiences just like Lucy.

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Whitepapers
Customer engagement white paper

Customer engagement: a new paradigm

A recent trend powered by the growth in peer reviews and social media is the move away from Customer Relationship Marketing (CRM), a term coined in the late 1990s, to Customer Engagement. Is this the same concept repackaged or is there a fundamental difference in these concepts? Read our whitepaper to find out more.

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Whitepapers
The Leaky Bucket white paper

The Leaky Bucket

Many companies spend a fortune on acquisition for very little profitable growth, topping up their 'leaky bucket' with lots of new customers to replace ones that churn out. The 'leaky bucket' is a very expensive way to run a business.

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Videos
Identify segments to personalise messages video

Identify segments to personalise messages - B2B Prospector

Marketers are under increasing pressure to develop ever better quality leads that develop into long-term customers and increase ROI. So how can you identify your best B2B prospects?

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Whitepapers
Guide to marketing agility white paper

A guide to marketing agility

Agile marketing is the ability to adapt or re-focus marketing effort quickly and successfully in response to changes in customer behaviour, market conditions and business direction to benefit market share or share of wallet. It sounds simple, but the means of achieving agility are more complex.

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Article
Debbie Oates

Tips on how to manage effective test and learn programmes

Why is testing important to our clients? A formalised approach to testing allows organisations to understand how to best execute customer communications, offer and product strategies, removing the guesswork.

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Whitepapers
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Online video – Bringing social media to life

This whitepaper explores the growth of online video and social media, highlighting the vast opportunities available to businesses that seek to monetise social media and raise their brand awareness online.

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Whitepapers
Moving from tactical to strategic B2B marketing

Moving from tactical to strategic B2B marketing

Despite having proven ROI benefits, moving to a more strategic marketing approach is often seen as challenging.

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Article
Debbie Oates

The future of online shopping

While not everyone will agree with the notion of the UK as 'a nation of online shopkeepers' few can disagree with the fact that more and more people are selling items online. This article will look at what this means for retailers and how the growth of social may herald the way for an explosion of online shopkeepers.

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Whitepapers
The Proactive Marketer

The Proactive Marketer

This paper focuses on the three pillars of successful deliverability: data integrity, relevance and reputation. By following these principles you can ensure that your marketing emails hit the top of your customer's inbox – every time.

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Article
Marie Myles

The evolving role of digital data

In just ten years the online marketing department has gone full circle from limited data to data overload. The opportunities are massive but there are a number of challenges to be faced. Perhaps the most daunting is what to do with all the data. Where do you start?

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Infographics
Single Customer View infographic

Impact of having an effective Single Customer View on consumer behaviour

The idea of putting the customer rather than the product at the heart of your marketing strategy is not new, but the proliferation in channels, customer data and changing consumer behaviour has pulled it back to the top of the marketing agenda. Research from Experian Marketing Services finds out why.

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Whitepapers
10 steps to define your customer relationship requirements

10 steps to define your customer relationship requirements

This paper walks you through some fundamental questions that your business needs to address before it embarks on a journey to invest in any form of customer management capabilities. If you follow these key steps, your business will be well placed to drive successful customer relationships.

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Article
Marie Myles

Guiding principles for data–driven multi–channel marketing

The introduction of the digital age has brought a number of new and exciting channels to the communications mix and opened up a wealth of opportunities for marketers, however it has also created some significant challenges.

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