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Customer insight best practice

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Whitepapers
Understanding seasonality in travel

Understanding seasonality in travel

Maximising digital strategy in multi-channel marketing. This paper highlights the key trends in the travel industry online and outlines how to take advantage of these trends across all digital channels in search, social, email, display and mobile.

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Whitepapers
A new approach to customer segmentation

A new approach to customer segmentation

This paper highlights the benefits of using segmentation to really understand your customers, namely through the use of Experian AudienceView, a state of the art customer segmentation tool. You will discover the key benefits of Experian AudienceView, how it works and how it can help you know, get and keep your customers better. We have also included a case study to demonstrate the power of Experian AudienceView in the Automotive industry.

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Whitepapers
Digital Trends 2013

Digital Trends 2013

Experian has published Digital Trends 2013, a comprehensive analysis of how data and technology will impact the digital marketing environment in 2013 and the key digital trends for marketers to watch.

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Whitepapers
Demonstrating ROI with competitive intelligence

Demonstrating ROI with competitive intelligence

Using data to inform your strategic marketing decisions. This paper cuts through the hype, providing the evidence you need to make an informed choice. Using real data, we will explain how Experian Hitwise delivers the best strategies and tactics – for real ROI.

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Whitepapers
Big Data white paper

Big Data an evolution not a revolution

In the world of Big Data, it's not just that there's more data to deal with – it's what you do with it that counts. Our new paper explores where marketers should focus their efforts, discusses how online and offline data can be linked and shows how it's only at the point where decisions are made that the real impact can be felt.

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Article
Marie Myles

Is Big Data the new CRM?

I recently attended a conference about Big Data. All the big IT players were there, lots of clever stuff was discussed and new toys and techniques were dangled in front of us all in the promise of making our businesses more effective. But then I had a feeling of déjà vu. I couldn't help feeling that I was back in one of the CRM conferences from about 10 or 15 years ago.

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Videos
Understanding seasonality in travel video

Understanding seasonality in travel

This webinar covers the changes in online behaviour at different times of the year, how engagement levels vary between different channels including search, email and social, and the way in which different audiences behave online e.g. families vs. luxury travellers.

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Article
Marie Myles

Five questions to ask before implementing multi-touch attribution

This article looks at the five key questions any digital marketer should ask before embarking on setting up an attribution model and then ask what next?

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Whitepapers
Avoiding the segmentation trap white paper

Avoiding the segmentation trap

Segmentation is a powerful technique, but it can be misunderstood and misused. Read this whitepaper to understand what are the 10 common traps of segmenting customers and how to successfully use segmentation.

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Article
Debbie Oates

Developing an identifiable segmentation to support multi-channel planning

It's a harsh fact, but many market segmentation projects are unsuccessful. Despite large budgets, in-depth stakeholder planning, well defined surveys and data collection, robust analytics identifying core typologies and rafts of supporting collateral in the form of cool segment names, pen portraits and visioning sessions - they simply fail to make an impact on the organisation's strategy.

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Videos
Digital Advertising Services video

Digital Advertising Services

Experian's Digital Advertising Services enable you to understand the real–world location and characteristics of key audience groups in the same way as offline targeting.

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Whitepapers
The changing face of retail white paper

The changing face of UK retail in today's multi-channel world

Uncovering exclusive research into consumer purchasing habits and behaviour, Experian's brand new whitepaper explores strategies to keep your organisation at the forefront of the retail industry. By embracing multichannel marketing to harness customer engagement and improve the shopping experience, UK retailers can ensure that the great British High Street doesn't become a thing of the past.

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Article
Debbie Oates

Using existing segmentation online

For years now brands have bought into the idea of segmenting their customers so that they can personalise offers and increase profitability. Seems obvious enough but in a significant number of instances brands are not using this segmentation as part of their online acquisition strategies, why?

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Infographics
Data heat infographic

Are your customers hot or not?

Prepare to share: younger consumers turn up the data heat as they share marketing information about themselves across multiple channels.

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Videos
Mosaic iPhone App video

Mosaic iPhone App video

Mosaic UK gives you insight into the demographic characteristics of postcodes and neighbourhoods throughout the UK. An invaluable tool that helps you understand more about a location and the people it serves. See the Mosaic iPhone App in action.

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Article
Debbie Oates

Using segmentation to drive online acquisition

Digital marketers often overlook how a good segmentation strategy can be used in their online acquisition and optimisation strategy. So how can they implement this? Read Debbie Oates' 10 recommendations for using segmentation to drive online acquisition.

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Videos
Increase new business opportunities – B2B Prospector

Increase new business opportunities – B2B Prospector

Buying in your own business lists means you're increasing your new business opportunities, and improving your chances of turning your mail shots, phone calls and emails into hot new sales leads. That's because new business lists enable you to target, with real precision, the businesses you'd like to do business with.

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Whitepapers
Digital Segmentation white paper

Digital Segmentation

This paper is an introduction to customer segmentation. It goes through the basics of segmentation, explaining what it is, why you should use segmentation in your digital marketing and in the wider context of multi-channel marketing. It will describe the types of segmentation you can use with your data and some of the practical applications of segmenting your audiences.

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Infographics
Marketing data and insight infographic

Data and insight for cross-channel target marketing

Define, target and engage your customers across channels to drive acquisition, loyalty and growth.

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Videos
Targeting the right businesses video

How to target the right businesses

Imagine having a new business database that was tailor-made for your business. Packed with fresh new contacts, bang up to date, totally accurate and completely relevant to your business. If you had all that information at hand, wouldn't that help you target businesses in your sector? Wouldn't that save you lots of time, effort... and marketing budget?

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Article
Debbie Oates

Should you be fusing your online and offline insights?

The answer is definitely yes! By fusing on and offline insights you can drive personalisation that benefits both the consumer and your brand. Read Debbie Oates' article to find out where we are seeing significant successes with relatively simple approaches to combining on and offline insights.

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Whitepapers
6 steps to effective segmentation

6 steps to effective segmentation

Segmentation is a powerful tool to help achieve your business strategy and drive higher value to your brand. You'll probably have some form of segmentation in your business today; but is it really effective? Has it been built the best way drawing together the power of data, analytics and market research to provide an actionable tool to drive product decisions, pricing strategy and targeting?

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Videos
Get more B2B sales video

Uplift sales with a business data list you can use again and again

Did you know 80% of sales are made after the 5th contact? While many people believe making a sale is all about being in the right place at the right time, the facts show it can be just as much about persistence. The message is clear. If at first you don't succeed, try and try again. And while having high quality B2B sales leads is vital, having a business data list you can use again and again will give you the best opportunity of converting a lead into a sale.

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Whitepapers
The multi-channel agenda white paper

The Multi-channel Agenda

Need a multichannel agenda for 2011? Move your marketing forward with our 6 key insights. This new white paper features commentary from Experian's marketing and data experts, analysis of the latest social media trends and digital marketing insights that will help marketers navigate not only the challenges, but the many opportunities that the multichannel reality of 2011 presents.

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