Maximising digital strategy in multi-channel marketing. This paper highlights the key trends in the travel industry online and outlines how to take advantage of these trends across all digital channels in search, social, email, display and mobile.
This paper highlights the benefits of using segmentation to really understand your customers, namely through the use of Experian AudienceView, a state of the art customer segmentation tool. You will discover the key benefits of Experian AudienceView, how it works and how it can help you know, get and keep your customers better. We have also included a case study to demonstrate the power of Experian AudienceView in the Automotive industry.
Using data to inform your strategic marketing decisions. This paper cuts through the hype, providing the evidence you need to make an informed choice. Using real data, we will explain how Experian Hitwise delivers the best strategies and tactics – for real ROI.
In the world of Big Data, it's not just that there's more data to deal with – it's what you do with it that counts. Our new paper explores where marketers should focus their efforts, discusses how online and offline data can be linked and shows how it's only at the point where decisions are made that the real impact can be felt.
I recently attended a conference about Big Data. All the big IT players were there, lots of clever stuff was discussed and new toys and techniques were dangled in front of us all in the promise of making our businesses more effective. But then I had a feeling of déjà vu. I couldn't help feeling that I was back in one of the CRM conferences from about 10 or 15 years ago.
This webinar covers the changes in online behaviour at different times of the year, how engagement levels vary between different channels including search, email and social, and the way in which different audiences behave online e.g. families vs. luxury travellers.
Segmentation is a powerful technique, but it can be misunderstood and misused. Read this whitepaper to understand what are the 10 common traps of segmenting customers and how to successfully use segmentation.
Developing an identifiable segmentation to support multi-channel planning
It's a harsh fact, but many market segmentation projects are unsuccessful. Despite large budgets, in-depth stakeholder planning, well defined surveys and data collection, robust analytics identifying core typologies and rafts of supporting collateral in the form of cool segment names, pen portraits and visioning sessions - they simply fail to make an impact on the organisation's strategy.
The changing face of UK retail in today's multi-channel world
Uncovering exclusive research into consumer purchasing habits and behaviour, Experian's brand new whitepaper explores strategies to keep your organisation at the forefront of the retail industry. By embracing multichannel marketing to harness customer engagement and improve the shopping experience, UK retailers can ensure that the great British High Street doesn't become a thing of the past.
For years now brands have bought into the idea of segmenting their customers so that they can personalise offers and increase profitability. Seems obvious enough but in a significant number of instances brands are not using this segmentation as part of their online acquisition strategies, why?
Mosaic UK gives you insight into the demographic characteristics of postcodes and neighbourhoods throughout the UK. An invaluable tool that helps you understand more about a location and the people it serves. See the Mosaic iPhone App in action.
Digital marketers often overlook how a good segmentation strategy can be used in their online acquisition and optimisation strategy. So how can they implement this? Read Debbie Oates' 10 recommendations for using segmentation to drive online acquisition.
Increase new business opportunities – B2B Prospector
Buying in your own business lists means you're increasing your new business opportunities, and improving your chances of turning your mail shots, phone calls and emails into hot new sales leads. That's because new business lists enable you to target, with real precision, the businesses you'd like to do business with.
This paper is an introduction to customer segmentation. It goes through the basics of segmentation, explaining what it is, why you should use segmentation in your digital marketing and in the wider context of multi-channel marketing. It will describe the types of segmentation you can use with your data and some of the practical applications of segmenting your audiences.
Imagine having a new business database that was tailor-made for your business. Packed with fresh new contacts, bang up to date, totally accurate and completely relevant to your business. If you had all that information at hand, wouldn't that help you target businesses in your sector? Wouldn't that save you lots of time, effort... and marketing budget?
Should you be fusing your online and offline insights?
The answer is definitely yes! By fusing on and offline insights you can drive personalisation that benefits both the consumer and your brand. Read Debbie Oates' article to find out where we are seeing significant successes with relatively simple approaches to combining on and offline insights.
Segmentation is a powerful tool to help achieve your business strategy and drive higher value to your brand. You'll probably have some form of segmentation in your business today; but is it really effective? Has it been built the best way drawing together the power of data, analytics and market research to provide an actionable tool to drive product decisions, pricing strategy and targeting?
Uplift sales with a business data list you can use again and again
Did you know 80% of sales are made after the 5th contact? While many people believe making a sale is all about being in the right place at the right time, the facts show it can be just as much about persistence. The message is clear. If at first you don't succeed, try and try again. And while having high quality B2B sales leads is vital, having a business data list you can use again and again will give you the best opportunity of converting a lead into a sale.
Need a multichannel agenda for 2011? Move your marketing forward with our 6 key insights. This new white paper features commentary from Experian's marketing and data experts, analysis of the latest social media trends and digital marketing insights that will help marketers navigate not only the challenges, but the many opportunities that the multichannel reality of 2011 presents.