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Data management best practice

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Whitepapers
The Data Advantage: How accuracy creates opportunity

The Data Advantage: How accuracy creates opportunity

Data quality is now fundamental to navigating an ever more complex business environment – one in which the ability to engage with customers and prospects, with relevance and consistency, across multiple channels is fast becoming a key business imperative. Find out more about the results of Experian QAS' latest research report with Dynamic Markets.

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Infographics
The data advantage infographic

The data advantage infographic

View our infographic to see how data accuracy can create opportunities and find out the price of bad data quality.

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Whitepapers
Effective management and use of RFPs

Effective management and use of RFPs

Many RFPs are poorly managed and the thought of doing one probably fills most marketing people with dread. It may seem like an arduous or daunting task but it can be made less painful if some simple steps and rules are followed. This paper sets out some practical tips and advice to help you through the RFP maze.

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Whitepapers
Achieving the Single Customer View white paper

From concept to reality: achieving the Single Customer View

This paper separates fact from fiction, outlines the tangible benefits that can be achieved, the dangers of failure and gives practical advice on how to turn the Single Customer View concept into a marketing reality.

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Article
Debbie Oates

6 essential steps to defining your big data strategy

How can organisations develop a strong data strategy that resonates through the business to achieve cross functional buy in? A pragmatic approach is required to avoid data paralysis, one that focuses on business benefits.

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Whitepapers
Data advice for the modern marketer

Data advice for the modern marketer

Most marketers see data as a barrier or a burden and don't see the benefits it can bring. But data can help with some of the most common problems and concerns of marketing teams. You can turn data into a useful tool by using it positively and to your advantage. Read on below to find out how your anxieties can be eased with a few easy steps.

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Whitepapers
Harness the power of data to drive marketing ROI

Harness the power of data to drive marketing ROI

Data Driven Marketing is the bedrock and foundation for an insight driven approach. By harnessing the insights and information locked in your customer data, it removes the guesswork from your marketing campaigns and makes them more effective. This paper looks at common issues with data driven marketing and how to get past them, as well as how to maximise campaign success with effective data.

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Whitepapers
Essential data quality management

Essential data quality management

Active data gathering and the utilisation of that data for communications and interactions with their customers is becoming more and more important for all businesses, big and small. This does however need to be coupled with effective and essential management of data quality. Find out how the basics of data quality management can be introduced into the business without a big price tag.

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Article
Marie Myles

Guiding principles for data–driven multi–channel marketing

The introduction of the digital age has brought a number of new and exciting channels to the communications mix and opened up a wealth of opportunities for marketers, however it has also created some significant challenges.

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Whitepapers
How to add value using data enhancement

How to add value using data enhancement

This paper has been written to provide direction on data enhancement options available in the market and what the potential benefits are. The subsequent outcomes are also discussed to give you an indication of how data enhancement can help you and your business fulfil your marketing strategy.

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Article
Marie Myles

Feast or Famine – how to avoid data indigestion

The greatest challenge facing marketers is how to make sense of the vast amount of data at their disposal and what to do with it. There's a real risk that databases become bloated with masses of unused data, gathered at great expense, leading to a rather bad case of indigestion for all concerned. Here are Experian's top tips for making the most of your data in a multi-channel world.

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Whitepapers
People: the key to a sucessful data strategy?

People: the key to a successful data strategy?

Any hopes of embedding a data centric culture are dashed as soon as a project commences if no consideration is given to the people who are actually there to help.

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Article
Marie Myles

Data cleansing: simple steps for immediate results

There is nothing more detrimental to an organisation than having inaccurate data about their customers. Data cleansing is not always seen as a priority or a “must have”. However, today's business is tomorrow's revenue. Businesses must understand the need to keep data up–to–date and perfectly maintained, as this will provide rich contact data which is used when future products and services are promoted.

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Whitepapers
Shout about your privacy policy

Shout about your privacy policy

Adding value to customer engagement through effective data compliance. So how do you go about this in this increasingly complex world of marketing and communications? What skills, knowledge, tools and techniques do you need for success?

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Article
Ian Welch

Hints and tips for planning and managing analytical projects

At one time or another, I think we've probably all experienced an analytics project not quite go to plan. So, how do you avoid the pitfalls and ensure that your analytics projects run smoothly and make a positive contribution to your business? This paper sets out our tips on best practice to manage analytics projects.

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