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From concept to reality: achieving the Single Customer View
This paper separates fact from fiction, outlines the tangible benefits that can be achieved, the dangers of failure and gives practical advice on how to turn the Single Customer View concept into a marketing reality.
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6 essential steps to defining your big data strategy
How can organisations develop a strong data strategy that resonates through the business to achieve cross functional buy in? A pragmatic approach is required to avoid data paralysis, one that focuses on business benefits.
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Harness the power of data to harness marketing ROI
This paper separates fact from fiction, outlines the tangible benefits that can be achieved, the dangers of failure and gives practical advice on how to turn the Single Customer View concept into a marketing reality.
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Essential data quality management
Active data gathering and the utilisation of that data for communications and interactions with their customers is becoming more and more important for all businesses, big and small. This does however need to be coupled with effective and essential management of data quality. Find out how the basics of data quality management can be introduced into the business without a big price tag.
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Guiding principles for data–driven multi–channel marketing
The introduction of the digital age has brought a number of new and exciting channels to the communications mix and opened up a wealth of opportunities for marketers, however it has also created some significant challenges.
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How to add value using data enhancement
This paper has been written to provide direction on data enhancement options available in the market and what the potential benefits are. The subsequent outcomes are also discussed to give you an indication of how data enhancement can help you and your business fulfil your marketing strategy.
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Feast or Famine – how to avoid data indigestion
The greatest challenge facing marketers is how to make sense of the vast amount of data at their disposal and what to do with it. There's a real risk that databases become bloated with masses of unused data, gathered at great expense, leading to a rather bad case of indigestion for all concerned. Here are Experian's top tips for making the most of your data in a multi-channel world.
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People: the key to a successful data strategy?
Any hopes of embedding a data centric culture are dashed as soon as a project commences if no consideration is given to the people who are actually there to help.
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Data cleansing: simple steps for immediate results
There is nothing more detrimental to an organisation than having inaccurate data about their customers. Data cleansing is not always seen as a priority or a “must have”. However, today's business is tomorrow's revenue. Businesses must understand the need to keep data up–to–date and perfectly maintained, as this will provide rich contact data which is used when future products and services are promoted.
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Shout about your privacy policy
Adding value to customer engagement through effective data compliance. So how do you go about this in this increasingly complex world of marketing and communications? What skills, knowledge, tools and techniques do you need for success?
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Hints and tips for planning and managing analytical projects
At one time or another, I think we've probably all experienced an analytics project not quite go to plan. So, how do you avoid the pitfalls and ensure that your analytics projects run smoothly and make a positive contribution to your business? This paper sets out our tips on best practice to manage analytics projects.
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