Read our latest blogs
Marketing and Customer Insights from Experian's Latest Thinking blog.
Digital insights from the Experian Hitwise blog.
Location insight best practice
- All
- Articles Only
- Whitepapers Only
- Video Only
- Infographics Only
Town Centre Futures 2020
Experian has conducted the Town Centre Futures 2020 project to address the issue of town centre decline. We looked into the potential drivers of future town centre change and how Town Teams might successfully respond to these. This report presents key findings from the project.
Read More
5 tips for successful international location planning
James Miller, Experian Marketing Services lead consultant for location planning, shares his 5 top tips for successful international location planning.
Read More
Lost in space - spatial analysis
Lost in space? How can spatial analysis direct your market strategy? This whitepaper explains the strategic importance of spatial analysis and its most important applications.
Read More
Making sense of international expansion
What information is key to finding the right strategy for your business? How can you make robust investment decisions? James Miller helps to make sense of international expansion.
Read More
Going global? Benefits and challenges of international location planning
Customer focused companies from a wide variety of sectors, trading from both outlet and online based operations, are increasingly embracing location planning (spatial analysis) as a means to prioritise and understand the potential offered by international markets. This paper looks at the benefits and challenges of, and discusses the 10 top tips for, international location planning.
Read More