Cross-Channel Identity Resolution

Identity - link your data to gain more than a Single Customer View

The Experian Marketing Suite enables you to see both new and existing customers across every device and channel.

Our software combines accurate and reliable data, integrating all your customer information as one consolidated record. It means that you evolve the Single Customer View (SCV) into the Single Person View (SPV) for ever-greater customer definition.

Now you can see your customers in depth as they engage with your brand, products and services. Now you have the ability to link data for detailed analysis. Now you have the insight to deliver intelligent interactions - every time.

Single Customer View

Identify customers across channels and devices to:

  • Improve customer service, retention and cross-sell activities
  • Access real-time cross-channel insights for more informed decision making
  • Retarget with relevancy based on demographics and past behaviour
  • Harness analytics and media attribution by linking customer activity to recognised devices
 
What would you like to do next?

Watch our latest video

DMPs, programmatic advertising and data-informed decision making

How are programmatic advertising and DMPs changing the way we engage with people?

Download a paper

Consumer finances today

A fresh perspective on the UK’s changing financial behaviours, attitudes and preferences

Read our marketing blog

Keep up-to speed with all the latest marketing challenges, trends and opportunities with insight, research and opinion from some of the industy's leading experts

Contact us

If you have any queries, please don't hesitate to contact us and a member of our team will be happy to help.

Call us on 0845 234 0391

Outside the UK +44 115 901 6019

Calls cost 2p per minute plus your phone company's access charge

Get in touch