Customer Data Quality
Identity - data quality for effective and efficient interactions
Combining our leading data resources and proprietary technologies, Experian’s Identity Manager automates your everyday data quality activity. Our range of off-the-shelf data quality tools ensures your data remains a key business priority. Now you can interact with your customers and prospects more effectively than ever before.
Marketing communications can then be targeted according to a true understanding of their individual issues and their propensity to buy new goods and services.
Complete, reliable and responsible data resources allow you to establish customer identity across channels and devices, while maintaining consumer trust. This is the solid foundation of your Single Customer View and delivers the ability to create intelligent interactions - every time.