Audience Creation

Understand, interact and attract audiences with the Experian Marketing Suite’s Intelligence Manager.

Intelligence Manager combines factors such as demographics, behaviours and financial information into a single, simple and comprehensive marketing platform. With sophisticated segmentation at your fingertips, you can understand precisely what moves your audiences - and how to motivate them into engaging with your products or services.

Audience Activation

  • Demographics: Know where customers live, their marital status, how they like to engage and their lifestyles, culture and behaviours.
  • Social: Automatically discover a world of new opportunities amongst online audiences with Intelligence Manager’s integrated social advertising capabilities.
  • Classify: Integrate a wide range of Experian technologies within the platform, including unparalleled consumer classification tools. Now you can identify audiences, how they live and how they spend their money across channels.
  • Finance: Experian’s Financial Strategy Segments (FSS) optimises customer relationships by revealing individual and household financial and transactional behaviours.
  • Behaviour: Advanced data segmentation that captures the behaviours, attitudes and purchasing habits of individuals to create personalised customer engagement.
  • Custom: Leverage precision tailored segmentation to harness data, generate actionable insight and maximise return on investment.
 
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