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New guide for the Smarter Marketer

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Watch our videos to meet Lucy and Alex and find out how to engage with the connected customer.

About Experian Marketing Services

Experian Marketing Services helps you deliver smarter marketing campaigns by providing you with deeper, more intelligent insights and the tools to apply them across all marketing channels. We make campaigns more efficient and effective, and provide a positive and continuous impact on sales. We help you measure engagement and results more effectively and apply these outputs to improve ongoing and future campaigns

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Marketing Week Live 2013, 26-27 June, London – see us at stand A432

In today’s cross-channel world it’s vital that marketers identify, segment and target customers in the right way. Experian Marketing Services provides you with the data, insights and tools you need to plan, deploy and measure cross-channel campaigns with successful results.

At Marketing Week Live 2013, come to see us on stand A432 and don't miss our free seminars (see details below).

Don’t forget to register for Marketing Week Live 2013!

Thursday 27 June

11:20

The future of cross-channel target marketing

This presentation is for customer-centric marketers who want to keep abreast of the ever-changing ways to engage their customers across online and offline channels.

With consumers more connected and demanding than ever, smarter marketers are moving from channel-specific campaigns to personalised, intelligent interactions with their customers regardless of channel. Using practical examples, this session explores the future of cross-channel target marketing and how, using data, insight and technology, brands are creating more intelligent interactions with customers – from traditional direct marketing channels to social networks and targeted, data-driven TV adverts.

Join the session to: 

  • Gain an understanding of how the hyper-connected customer is driving an evolution in target marketing 
  • Understand how boundaries between marketing channels can be broken down
  • Discover how cross-channel data linkage is key to your future marketing strategies
  • Get a view of how transactional data can be used to inform marketing decision making

Speaker:
Clive Gosling, Head of Consulting, Experian Marketing Services
Clive has a wealth of experience in senior project and marketing roles spanning some 20 years with organistations such as Boots (Advantage card trials and launch), Barclays and Cattles PLC. With 4 years consulting experience in the service sector and having worked with numerous clients both large and small, Clive is able to bring both the real world practicalities of day to day business and the in depth customer intelligence Experian can provide in to a seamless business solution that is both achievable and profitable.

Wednesday 26 June

11:20

Integrating Social into the Cross-Channel Marketing Mix

Social media has emerged as the UK’s number one online activity accounting for a quarter of all time spent online. Brands know the value social can bring but successfully integrating social into the wider marketing mix remains a challenge.

Find out how to:

  • Truly understand your customer through social data and linking with other online behaviours
  • Get more of your key customers through improved prospect targeting on Facebook
  • Use social to enhance your overall digital marketing strategy and improve campaign ROI how to use it to drive better marketing outcomes.

Speaker:
Giles Longhurst, Director of Product Management Hitwise UK, Experian Marketing Services
Giles is responsible for development, deployment and management of all cross-channel Hitwise products, via collaboration with Experian global strategy and development teams and the regional sales and marketing functions. Giles also manages the data analyst & consultancy team which delivers custom insight reports to the UK client base, to aid their tactical and strategic business decisions. Prior to Experian Marketing Services, he spent over 12 years working within digital marketing and advertising companies, helping to shape their clients’ content and advertising strategies.

Wednesday 26 June

13:20

Optimise your mobile marketing strategy to drive ROI

With over half of the UK accessing the internet everyday on their smartphones mobile marketing is reaching a tipping point. Find out how real brands are using mobile to make a difference to their marketing campaigns.

Join this session to:

  • Discover how Vodafone integrated web and email with mobile to improve abandoned basket conversion rates.
  • See how new cross-channel technology is driving customer-centric marketing to maximise response rates and increase ROI.
  • See how mobile can be integrated effectively into wider marketing strategies.

Speaker:
Jon Brodie-Levinsohn, Cross-Channel Specialist, Experian Marketing Services
Jon advises retailers on how to increase their marketing team’s effectiveness in key areas like loyalty, retention and customer profitability.  Most of Jon’s life is found signing up to all manner of customer communications as he trials brands' shopping experiences in local stores, online and in call-centres. Jon is adamant that this real-life experience is where all customers live and is the best place to see how businesses systems, processes and CRM aspirations really work. Before joining Experian, Jon worked at an enterprise web-analytics firm where he became obsessed with data and how to use it to drive better marketing outcomes.

Wednesday 26 June

10:40

A new role for search in your marketing strategy

Search is now a pivotal way to understand customer behaviour online and, if harnessed correctly, will help you drive both competitive advantage and better ROI.

Join this session to:

  • Get insights on customer behaviour across specific sectors and marketing channels.
  • Discover how search can help reveal your competitors’ marketing activity.
  • See how search can be the driving force behind an integrated cross-channel marketing strategy.

Speaker:
Giles Longhurst, Director of Product Management Hitwise UK, Experian Marketing Services
Giles is responsible for development, deployment and management of all cross-channel Hitwise products, via collaboration with Experian global strategy and development teams and the regional sales and marketing functions. Giles also manages the data analyst & consultancy team which delivers custom insight reports to the UK client base, to aid their tactical and strategic business decisions. Prior to Experian Marketing Services, he spent over 12 years working within digital marketing and advertising companies, helping to shape their clients’ content and advertising strategies.

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